The Point Blog questions the growing church-franchising phenomenon. (Be sure to read the Wall Street Journal article mentioned.)
According to this article, many independent evangelical churches are copying Starbucks' marketing and branding strategies to expand their congregations, both in the US and overseas. Now that Starbucks recently announced that it would lay off more than 12,000 of its employees and close more than 600 of its stores, I hope this is a warning to these churches that brand or image doesn’t make one successful.Read the rest of the post here.
